# DevOps Days Eindhoven Talk: How To Handle The Immense Traffic of a Successful Influencer Campaign

**Date:** 2022-10-20  
**Author:** Kees C. Bakker  
**Categories:** Automation  
**Tags:** Talks  
**Original:** https://keestalkstech.com/devops-days-eindhoven-talk-how-to-handle-the-immense-traffic-of-a-successful-influencer-campaign/

![DevOps Days Eindhoven Talk: How To Handle The Immense Traffic of a Successful Influencer Campaign](https://keestalkstech.com/wp-content/uploads/2022/11/215-DevOpsDaysEindhoven-Day1.jpg)

---

[Anneke Keller](https://www.linkedin.com/in/annekekeller/) (CTO), [Koen Roumen](https://www.linkedin.com/in/kmroumen/) (Head of Platfom) and me did a talk on [DevOpsDays Eindhoven 2022](https://devopsdays.org/events/2022-eindhoven/welcome/):

*A true story on how we learned how to handle the immense web traffic caused by a successful influencer campaign. How we built a platform with [Karpenter](https://karpenter.sh/) and [Keda](https://keda.sh/) for rapid and massive auto-scaling and the effects this had on our platform.*

[YouTube Video](https://www.youtube.com/watch?v=RErltyToxz0&t=1s)