I work for a company that provides a marketing & communication platform, so naturally I’m interested in viral video campaigns. William Lawson’s keeps coming up with great commercials with a consistent theme: real man are rough and have humor. I think their campaigns are a great example on how a brand can connect with its audience.
Here are some of their best commercials.
On Chinese Philosophy
A Highlander is always ready
On marrying a Highlander
When facing the British
When facing the All Blacks (Maori’s)
Working in the woods
William Lawson Clan in The Netherlands
About the Author
Hi! I'm Kees. Thanks for checking out my Blog. I work as a .Net Engineer for one of the biggest web-shops in the Netherlands: wehkamp. I ❤️ C# and I like to solve nifty problems.Learn more