I work for a company that provides a marketing & communication platform, so naturally I’m interested in viral video campaigns. William Lawson’s keeps coming up with great commercials with a consistent theme: real man are rough and have humor. I think their campaigns are a great example on how a brand can connect with its audience.
Here are some of their best commercials.
On Chinese Philosophy
A Highlander is always ready
On marrying a Highlander
When facing the British
When facing the All Blacks (Maori’s)
Working in the woods
William Lawson Clan in The Netherlands